Strong Interest in NovaDB Headless CMS at the OMR Tool Talk on Content Management Systems
Integration of Headless CMS and PIM impresses participants with practical relevance and future potential
Noxum GmbH presented its headless CMS solution NovaDB at the OMR Tool Talk. The event offered practical insights into modern CMS approaches and emphasized in particular the added value of the close integration of content and product data management.
Live demo focused on NovaDB 5.0 and Visual Editor
Würzburg, April 8, 2025 – Noxum GmbH, a leading provider of solutions for content management and product information management looks back on a successful participation in the OMR Tool Talk “Content Management Systems: Create, Manage and Publish Content with Ease!”. In the 90-minute online session on April 3, Noxum presented version 5.0 of its Headless CMS NovaDB and showcased it in a live demo to a professional audience from editorial, marketing, and development departments.
The focus of the presentation was the new Visual Editor of NovaDB, which enables intuitive and user-friendly editing of content via drag & drop directly in the layout. This function is complemented by the integration of structured product data through the built-in headless PIM. Tobias Denninger demonstrated, using practical examples, how visual editing can be combined with validated product data – while maintaining creative flexibility in media production.
Tobias Denninger (Noxum GmbH) talks to Bastian Sirvend about the integration of Headless CMS and Product Information Management using the NovaDB Visual Editor. Professional context and additional perspectives
The session was moderated by Bastian Sirvend, CMS consultant and expert in Digital Experience Platforms. He guided attendees through the session, provided thematic introductions, and placed the featured systems in a broader technical context. In addition to NovaDB, Storyblok was presented to showcase different approaches to modern content management. It was emphasized that Storyblok is also suitable for smaller companies or associations. In contrast, NovaDB is geared toward SMEs and large enterprises – especially when requirements go beyond simple website creation, focusing instead on managing structured content, integrating product data, and publishing across multiple channels.
NovaDB also supports cross-departmental collaboration through rule-based workflows, visual task management with Kanban boards, as well as commenting and notification features. This enables editorial processes to be handled more efficiently and coordination between departments to be streamlined.
Future-oriented content and strategic added value
Participants were introduced to the close integration of Headless CMS and Headless Product Information Managemen as a key benefit and strategic unique selling point – particularly in terms of usability, consistency, and scalability in content and product data management. NovaDB Headless CMS can also be connected to external PIM systems to support a flexible and future-proof content strategy. The webinar further emphasized that NovaDB is specifically designed to meet complex digital requirements – such as omnichannel commerce, the development of modern web presences, online sales campaigns, or cross-departmental collaboration between marketing, sales, and product management.
